š¹š± My Two Nemeses: Consistency and... Instagram?!
- Fanny Alavoine
- Jun 6
- 6 min read

š Letās talk consistency.
(And my very romantic relationship with Instagram. Spoiler: itās complicated.)
Since January, Iāve been pouring more of my time and energy into building Luma: the online platform I dream of turning into a true home for trainings and teacher support. And one recurring theme keeps coming up?
Consistency.
Evil word. But letās be honest: most solutions to most problems do involve some form of consistency.
Think about it, whatever the issue, whatever the goal⦠healing, training, learning, therapy, building a project, changing a habit, they all ask for some level of showing up, again and again. š
"Consistency is the quiet backbone of transformation." - A Smart Person
Not always fun. But absolutely essential.
And for me, the question of consistency became:
How do I keep showing up without turning into a marketing machine in yoga pants, mumbling āengagement rateā in childās pose and counting hashtags instead of breaths? š¤š±š§
Some weeks, Iām all in:
Writing course content. Powering through training recording marathons. Studying my š off to master new topics and teach in more informed ways.
That part: the study, the deep dives, the content that teaches, is easy. Thatās where I thrive. Thatās my love language.
But then⦠thereās the other side of the coin.
Meet my nemesis. My monster under the bed: Social Media Marketing. š¹
The hustle of Instagram. The algorithm whispering, āPost more. Perform better.ā while I just want to teach yoga and cuddle my cats.
Some weeks, Iām riding the wave š: scheduling posts, editing reels, answering DMs like a champ.
And other weeks? I crash. I ghost. Total radio silence..
Not because I donāt care. Not out of laziness.
But because of a very real ātoo much / too fast / Iām doneā moment, followed by doubt, collapse, and a brief fantasy about opening a cat cafĆ© instead. (Which, by the way, is my actual Plan B. No kidding. #CrazyCatLady)
So I made myself a little internal contract:
Make consistency on social media a practice of experimenting, not in a āpost daily or die šŖ¦ā kind of way, but searching for the sustainable and pleasurable kind of way.
Instagram, newsletter, YouTube⦠(Okay, YouTubeās on pause. Donāt look. Itās parked. We move on. For now.)
The newsletter? I tried weekly. But now itās twice a month.
Feels better. More grounded.
More me.
And Iāll keep fine-tuning until I find my rhythm.
Or rhythms, because itāll probably shift again.
And thatās okay.
Itās just like practicing yoga: finding your rhythm, staying adaptable, letting your practice shift from week to week.
But still showing up on the mat.
That sweet spot between consistency and adaptability: not rigid but also not careless.
Thatās where the magic happens. āØ
So, like anything else, consistency is a practice.
I decided to use Instagram as a way to explore that practice, not just to post, but to learn, test, adjust. Like a lab. Or a mirror. Or both.
š Instagram & I⦠a love-hate story.
Weāve been through a lot, Instagram and I.
Kind of like that ex you both want to text and block at the same time.
Letās be real: social media for yoga teachers (and many others) can be deeply triggering.
Iāve heard, and thought, things like:
āI didnāt become a yoga teacher to become a content creator.ā
āThis shouldnāt be part of the job.ā
āI hate that I have to show myself online.ā
Valid thoughts.
But they started to sound like the yoga-teacher version of āthings were better before the internet.ā š§
And honestly? I exhausted myself with those thoughts.
The truth is: if I want to grow Luma and bring my work to more people, I need social media.
So I made a choice: instead of blaming it or fighting it, Iām trying to transform my relationship with it.
š„ Instagram as practice
Yes, itās full of nonsense.
Yes, it can feel fake, noisy, judgmental.
Yes, Iāve seen things that made my eyeballs roll out of their sockets.
But it has also:
⨠Introduced me to brilliant anatomy & movement accounts Iāve followed for years
⨠Opened my perspective on what yoga, movement, and life, can look like
⨠Brought me kind messages from strangers, thanking me for a cue or post that helped them. Proof that we can support each other, even through a screen.
⨠Connected me with amazing people & quiet supporters: the āyou go queenā PMs we send each other like loyal backstage cheerleaders (find those people; theyāre gold).
And the most valuable:
⨠Instagram offered me a mirror that helped me grow
So I decided: Instagram can be a practice too.
A space to find my voice, play, mess up, and re-align.
Just like flowing on my mat, practicing alignment or teaching.
I wasnāt confident at first. It took time. Reps. Patience.
Same here.
š A few unexpected gifts from this new practice:
ā Hearing my own voice, accent, Frenglish and all, and letting that be okay. Self-love, baby.
ā Watching myself move on screen.Ā Not just to spot patterns to fix, but to practice curiosity instead of criticism. To observe my own anatomy and movement patterns the same way I observe my students: with love and awe. More self-love, again. ā Being disapproved of, and letting it reinforce my perspective instead of shrinking it. This oneās big. Yes, Iāve been judged. Sometimes even by people whose opinions I deeply care about. And weirdly enough, it took that to help me break free from the need for anyoneās approval. That deserves its own newsletter someday. Gold Topic. And...
ā Clarifying what I actually want to share and teach.
I want Instagram to be an extension of my teaching.
A space where people can learn something useful, for their practice, their classes, or even just their curiosity.
Something theyāll want to save, try, share, or build on.
(Okay okay, I hear you, longtime followers: āBut what about your totally useless cat videos, Fanny? Useful, you said?ā š¤ #Guilty. Yes. I also share the occasional furballs' chaos. Because they are my babies. The loves of my life. My purring, zooming, cuddling soulmates. I LOOOOVE them SOOO much. Okay⦠breathe, Fanny⦠move on. Sorry for this. (Or am I? š¼)
But outside those occasional cat-love outbursts, what I truly want to share is content that teaches.
Things that are practical, real, and rooted.
Movements that make sense. Concepts that land.
Thoughts that invite curiosity or clarity.
And yetā¦
Sometimes I scroll the endless feed of other yoga teachers and start wondering:
š¬ āWhatās the point?ā
āHasnāt it all been said already? Am I just repeating things in different fonts?ā
But this is exactly where YOU help me come back to clarity.
Because every time someone messages me to say:
⨠āI never thought of it that way.ā
⨠āIāve never heard it explained like that.ā
⨠āYou have your own style with this, itās different.ā
ā¦it clarifies me what actually makes my teaching valuable.
Not because itās better or groundbreaking. But because itās specific to how I bring it. Because I made it mine.
Funny enough, my first semi-viral post was a video of me doing weird little moves to prep backbends, not something I was taught, just something that made sense to me, shaped by my particular mix of influences: biomechanics study, fascia nerding, nervous system curiosity, yoga-style blending, trial, error, reflection.
And thatās what landed.
It reminded me:
The more specific, the better.
The more personal, the more impactful.
And the more honest, the more satisfying it is, for me to create, and for you to receive.
Itās not about being unique just to be different.
Itās about recognizing: we already are unique and different.
So If each of us digs deeper into what makes our voice ours, weāll see:
- Thereās space for all of us.
- No one teaches (or move, or create, or speak, or share...) quite like you.
Right now, Iām digging into what that means for me & for how I teach.
And honestly? It feels so good:
A new step on the path of embracing who I am, moment after moment.
Not some version of who I want to be, but who I already am.
Already unique.
Already complete.
And so are you.
Permission granted to explore your uniqueness, whether on your mat, in your living room, or in the triggering land of social media.
And just to be clear: social media is not a must for yoga teachers.
I took this path because it fits my bigger business goals, but that turn might not be yours. And thatās okay.
Find your path. Even if others have walked it before, make it yours.
And when you do, Iāll be there to whisper āyou go queen/king šŖā , like your loyal backstage cheerleader.
With love & support,
Fanny šæ
PS: Thanks for reading this little reflection on yoga teaching in the age of algorithms.
If youāre navigating this too, I see you.
Letās keep finding our way, one post, one breath, one weird cat video at a time.
Feel free to hit "comment" and share your thoughts.
I love chatting. š
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